For the past 3 weeks, Year 10 Business Studies students have been working on their first Assignment in Topic C – Marketing.
The Assignment involved students carrying out their own market research into a product of their choice. Within the class, each student chose a different product to study (the list can be seen in the download). Students were then required to gain information concerning their product in order to give an insight into the spending habits of consumers.
The major difference between this Assignment and the 5 previous Assignments completed in Year 10, was the method of assessment used to give students their final grade. After finishing the period of research, students completed a written report, under examination conditions, using the material they had collected. In the examination, students had 75 minutes to write about what they have found out and draw conclusions into the spending habits of consumers on their chosen product.
This particular method of assessment was chosen in order to give students an insight into the work they will be carrying out in Year 11, when completing their Controlled Assessment Task, a piece of work which accounts for 25% of a student’s final grade.
The work the students produced was of a very high standard. Even though the criteria was the same for each student, the individuality in the work of many of the students was a real pleasure to see. Much of the research had been carried out in a very professional manner and the findings of many of the students would be of real use to the businesses involved in the product’s sector.
Below are the thoughts of some of the students on the work they produced for the Assignment:
Emily (Teen Magazines) – “With all the information I collected, I found the examination quite easy. It was really interesting to find out that 15 year-olds enjoyed reading this type of magazines the most. The ‘teens’ that I asked read a wide range of magazines from ‘Sugar’ to ‘Glamour’.”
Ryan (Tea) – “I particularly enjoyed finding out the different types of tea people drank. I thought some of the reasons why people drank tea were a bit peculiar, for example many respondents said that they drank tea out of habit, rather than for the taste. I discovered that, from the people I questioned, PG Tips was the most popular tea.”
Katrina (Mobile Phone Communications) – “I thought finding out about people’s views on the phones they owned and the ideas they had of how to improve their network’s performance was really interesting. My favourite part was putting the data into graphical form as it showed my results more clearly and enabled me to more easily analyse the data.”
Hanna (Shampoo) – “Finding out what influenced people to choose a certain brand of shampoo was really interesting. Price was the major factor in people’s decision making along with the smell and the influence of other people’s opinions . Analysing my results in the examination session was the most fascinating part of the Assignment.”